Camel, Newport Makers Talking Merger As E-Cigarettes Roil Industry – Forbes
ForbesCamel, Newport Makers Talking Merger As E-Cigarettes Roil IndustryForbesLorillard, the oldest continuously operating US tobacco company, is attractive for its popular menthol Newport, as well as its ownership of Blu, the e-cigarette brand it bought in 2012. Reynolds brings to the table brands Camel and Pall Mall, as well …Tobacco icons Reynolds, Lorillard in merger talksUSA TODAYCigarette giant Reynolds American in talks to acquire rival LorillardLos Angeles TimesThis Big Tobacco Merger Would Unite 2 Major E-Cig BrandsTIMETribune-Review -SouthtownStarall 427 news articles »
Adults Who Use E-Cigarettes to Quit Smoking Prefer Supposedly Juvenile Flavors (Reason Magazine – Hit and Run)
The New York Times _reports that "more than 7,000 [e-cigarette] flavors are now available and, by one estimate, nearly 250 more are being introduced every month." Critics often claim this proliferation of flavors shows the industry is targeting children. In my latest _Forbes_ column, I cite new survey data that show the critics are wrong to assume that nontobacco flavors appeal only to kids. Here is how it starts:
> At a Senate hearing last month, Jay Rockefeller noted that electronic cigarette fluid is available in a wide variety of flavors—conclusive evidence, to his mind, that e-cigarette companies want to hook children on nicotine. "I am an adult," the West Virginia Democrat said. "Would I be attracted to Cherry Crush, Chocolate Treat, Peachy Keen, Vanilla Dreams? No, I wouldn't."
> Call it the Rockefeller Rule: If an e-cigarette flavor does not appeal to this particular 77-year-old senator, it could not possibly appeal to anyone older than 17. Rebutting that claim, Jason Healy, founder and president of Blu eCigs, cited a customer survey that found "the average age of a cherry smoker is in the high 40s." Survey results released on Thursday by E-Cigarette Forum, an online gathering spot for vaping enthusiasts, reinforce Healy's point, showing …